On 29 September 2018, Louis Vuitton opened its first shop at Paris-Charles de Gaulle Airport,Terminal 2E, Hall K.
The first of its kind in a French airport, Louis Vuitton’s new shop features a decidedly international atmosphere that offers its clientele a unique and complete travel experience.
“We are proud to welcome this iconic brand of French luxury to the heart of the largest airport in France. Louis Vuitton, founded even before the first aircraft took flight, now has an establishment in one of the busiest hubs in the world,” Augustin de Romanet, Chairman & Chief Executive Officer of Groupe ADP.
All of Louis Vuitton’s expertise and excellence is revealed for the first time at a French airport through a selection of leather goods, men’s and women’s accessories, a women’s ready-to-wear capsule, shoes, luggage and fragrances.
This innovative shop will also be hosting regular events, including a personalisation service allowing customers to have their initials put on their luggage while they wait. This in-store service is available to international customers now.
The shop front and interior feature travel destinations inspired by baggage labels from Gaston-Louis Vuitton’s private collection. Originally seen on trunks and other pieces of luggage, these labels of hotels and different means of transport call shoppers to journey the world while symbolising the art of travel, beloved by Louis Vuitton.
The notion of travel and expertise is also reflected in the window display, which features a motorised paraglider sitting on the iconic monogrammed hat box, specially made by the legendary Louis Vuitton workshops in Asnières to transport it. This contemporary replica of the “flying machine“, designed by Louis Vuitton in the twentieth century, is made of metal parts and materials used in the fashion house’s latest Men’s collections.